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The Story Tailor

Professor Jorge Sequeira

With evidence-based information, vibrant and at the leading edge of the best that is produced worldwide, his lectures guarantee you a disruptive, contagious and unique experience. Get to know who will stand by your side. An unparalleled life, a distinctive path.

Pedal to the Medal

The Marriage of Guilt

Winning Rage: Confidence and Motivation

An Upside Down World

Resilience: Overcoming Adversity

Embrancing Change

The Power of Optimism

Winning Teams

Mobilizing Leadership

From Dream to Reality

Speaks who knows

Testimonies and clients

"Working with me revealed an extraordinary ability to read the emotional currents of a team. With enormous ease of relationship and high competence. Jorge's work is essential to achieve victory. He knows what he is talking about and performs brilliantly!"

Jesualdo Ferreira

Coach, National Champion

"Jorge Sequeira brought us to mind a quote from Chesterton "We are all in the same boat on a stormy sea and we owe each other a terrible loyalty."" In the global world we live in, team spirit is the asset that makes the difference."

Jaime Maia

Sonae Director

" He verbalised so many things about the true reality of work in such a short time. And I have never dived so deeply into these areas in such a passionate way. Very different from the traditional!"

Pedro Leite

Worten Shop Manager

"The lecture given by Prof Jorge Sequeira to more than 650 participants was fantastic! The audience vibrated with the interest, the liveliness and the dynamics created throughout the intervention. This team keeps his teachings alive in their memory. Thank you very much, Professor!"

António Bico

CEO Zurich Insurance

"I have enjoyed his performance in the TV debates. He knows what he wants, he speaks with sincerity, he is cultured and kind. May the country listen to him and the companies follow him."

Bernardo Caciano Sommer


“I would like to thank you for one of the most emphatic, attention holding and poignant speeches we have ever heard. A company with an audience diverse as ours is a very tall order and you captured it brilliantly. The art of education whilst entertaining is a rare talent. Each and every one of us left the room feeling totally energised.”

Adrian Bridge

CEO Taylor’s

"It gave us a powerful injection of self-confidence that left us excited and eager to sell to conquer the market. It's amazing how you take science and turn it into a practical tool. A real show!"

Cristina Veiga

Remax Real Estate Agent

" Professor Jorge Sequeira's lecture was a success, surpassing all expectations. Masterful the way he reached the audience! Examples, unparalleled humour and a story with which we identify. A great moment that we lived together. I highly recommend it."

Sofia Carvalho

Allianz Claims Management

"Jorge Sequeira's intervention was simply outstanding. With an alignment well directed to the target that was intended to be achieved, I am sure it helped us to improve. By the way, his sense of humour is spectacular! "

Álvaro Teixeira da Cruz

EDP Sales Coordinator

"At the invitation of the Portuguese Football Federation, he trained some of the best coaches in the world. Their opinion was unanimous: few master the mental aspects of high competition like Professor Jorge Sequeira. He is a champion!"

José Neto

FPF-UEFA training coordinator

Pedal to the Medal

With extraordinary accuracy, it touches romance and easily causes a smile. An incredible journey through the main behavioural skills that the mind encloses. Full of examples and practical recommendations, it offers you an essential manual to achieve exceptional results.

When being good is not enough, but you want to be the best, you will find in this book the supplement that makes the difference. Fantastic content to nurture winners.

Paulo Teixeira

World's best football manager

Walk the talk and let's rock


By encouraging greater commitment and reflection, and taking into account the particularities of your organization, participate and find solutions. Learn about the activities, dynamics and tools that will enable you to increase your team’s performance.